This is my final project for my BA (HONS) as Graphic Designer at Univerity of Hertfordshire/IDI. The creation of a Brand and identity for a local tv channel from Valencia, Spain. The À Punt TV channel now has an identity that it feels new and refreshing. From a black and white logo has grown and expanded out of the TV screen to other devices, posters and social media. The brand is colourful moving forward and most important it connects with the audience. The main design item is the motion graphics; these are the base for the brand identity. These designs are the base of a brand that can grow and improve over time.