A smart route to bringing a hybrid app to market
This is the story of how we helped Virgin Holidays meet their customers’ demand and realise the vision of a brand new app, designed for the future of travel.
The challenge for Virgin Holidays
Early in 2017, Virgin Holidays had a strong case for wanting an app. Various pieces of research suggested clear opportunities to enhance customers’ holiday experience with the offline capabilities of a native app and that actually, customers already expected one. But the cost of engaging an agency to design and build an app from scratch—not to mention maintaining it going forward—gave the team cause for pause.
Read the full story - https://clearleft.com/casestudies/virgin-holidays-app
A new touchpoint
With their new app, Virgin Holidays have an important new channel that opens the door to improve customer experience in ways they couldn’t before. The app has gone down well with customers so far and Virgin Holidays will be aiming to empower them more with future developments.
Designing with the future in mind means the basic MVP capability and extensible design is a great base for new features.
By designing and building the app in-house, the team has fostered the new skills and workflows that let them own the app’s destiny. They are free to build new features and respond to quick changes in a more cost-effective way than ongoing agency relationships.
"Implanting experienced agency staff seems often overlooked when companies start discussing agency options but can be a really effective way to up-skill your team at the same time as working towards a delivery."