A Subway ride through Harlem with Teyana Taylor for New York Fashion Week
We worked closely alongside the newly appointed US Creative Director of Prettylittlething. Teyana Taylor, to debut her first collection at the brand's New York Fashion Week runway show. Tapping into Teyana' s Harlem roots we transformed the venue, an old banking hall in Midtown, by creating a New York subway set. Drawing inspiration from the hustle and bustle of New York City, the show took the audience on a —literal— subway ride through the singer’s hometown of Harlem.
Rapper Lil Durk opened the show performing some of his hits including his recent collaboration. with Drake, “Laugh Later.” Models in Now, Cry the show included rapper Maliibu Mitch and celebrity hairstylist Tokyo Stylez. We also worked closely with Ciroc to create some cool branded moments, signature cocktails and breakout spaces throughout the event.
Project Tags
Companies
Pretty Little Thing
- Fashion and Textiles
SYNC STUDIO LONDON LIMITED
- Events
