'A Taste of Luxury' - Dragon Rouge Student Competition

Create a new product range for your brand that delivers luxury in an eco-friendly world. Non-wasteful and non-excessive, but still with a luxe feel. Show packaging and relevant customer comms across a variety of touch-points. I wanted to focus on creating packaging for something that is already eco-friendly in itself as a product. By doing packaging for shampoo bars, it enhances and emphasises a new great product, that is doing it’s bit for the environment by limiting the plastic needed for shampoo bottles. Although I knew I wanted to give my packaging for my shampoo bars a luxurious feel to it, I focused on a market for afro-Caribbean hair, as premium hair products for fully natural hair are very limited. By using mono-prints that connect to the three types of natural hair; kinky, curly and wavy as the background for my boxes; it gives my product that simple but elegant feel to it. Additionally using no-glue box templates and 100% recycled paper adheres well to the brief of it being non-wasteful and non-excessive.