A - TRACTION - Specialising in Events - Branding & Logo Design
Logo for a company specialising in events within music, sound, and decor. The client wanted the A of A - traction to be the logo, many designs were made for this logo and A. The final design consisted of 5 triangles, reducing in size and rotating to form an A. I put together a colour spectrum of white to dark grey, plus for a white backdrop, dark grey to light grey. The gradient effect would add to the word of attraction and feeling drawn in. The same idea was put in place with the text and font with the A in A - traction, with four A’s and dropping in tone to fade out. The logo and A stands out and draws the audience in with the shapes, geometry and gradual tones, the effect also works well within the wording to emphasise the theme.