A Very British Bear Tale: HARRODS CHRISTMAS 2016

CLIENT: Harrods HEAD OF CREATIVE MARKETING: Deborah Bee @ Harrods ART DIRECTOR: Barney Pickard @ Harrods PRODUCTION/DIRECTION: Mainframe CHARACTER DESIGN: Antonin Herveet MUSIC/SFX: Seán O’Reilly Mainframe was delighted (if slightly surprised as it was only February) to be invited by Harrods to work with them on their iconic Christmas 2016 campaign, A Very British Bear Tale. Mainframe worked closely with Head of Creative Marketing, Deborah Bee and Art Director Barney Pickard to lovingly bring to life Bee’s original story of Hugh the Harrods Bear saving Christmas. Mainframe developed the ‘screenplay’ and storyboard of the project, then, over the course of several months we un-seasonally swathed the studio with Christmas spirit. Designing and developing the characters and environments, modelling, previzing, animating, rendering and compositing the 90 second spot. The result is a heartwarming tale that’s been enthusiastically received by both the press and public.  The work will be aired across TV, Cinema, Social, In-store, and on the Harrods App. ps. Sorry we’ve made Christmas happen from the start of November…

Project Tags


  • Harrods logo


    • Fashion and Textiles