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ABB

ABB always keeps it cool... ABB is an international company that specialises in power and automation technology. As a long standing client and partner on many previous campaigns, they asked us to develop innovative packaging for their new Harnessflex and TempGuard campaign, which promotes their latest temperate safe engine parts and conduits. They can always stand the heat…

How did we handle this hot-cake? Well we’ll tell you. It was all in the finish.
This classy box reflected the clean-cut ABB branding but with a high-quality finish. The vertically lined paper reflects the linearity of the conduits and the white and blue foiling gives a wonderful debossed effect. The magnetic mechanism gives a sturdy close and the routed foam inside showcases the product magnificently.
As well as the product box we also developed a digital publication and HTML emails which introduce the hot to trot Harnessflex range.
But don’t take our word for it, the stats speak for themselves…
  • 21% of customers who received the box purchased the new range
  • and achieved an ROI 1:7
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