AbbVie: Movimientos Orquestales

  • Rafa Yuste
Designed for the pharmaceutical company AbbVie, a second brand from the giant Abbott.
They need to create an internal marketing campaign which aims workers to be careful with the workspace in order to create a more friendly and joyful environment.
The concept I proposed was “Orchestra”. As every worker is a musician who has to play in perfect harmony with each other to reach that dreamt symphony.