Absolut Vodka

Creating a pop up experience at Dubai Airport in celebration of the brand's first bottle made from recycled materials and to promote Absolut's new commitments to achieving carbon neutrality by adopting the principles of the circular economy across the business. A "circular pop up" a walk through customer experience made exclusively from repurposed local waste and painted using innovative paints that actively pull pollution out of the air making it a positive impact pop-up. Promotes brand’s commitments to become carbon neutral by 2030 and circular economy principles. Activated and amplified the brand’s commitment to UN Sustainable Development Goals 12 & 13. Showcase a better way to the 2 million airport visitors each month. Created a sustainable blueprint for a further 3000+ global activations.