ABSOLUT VODKA

ABSOLUT vodka, a client for many years, asked us to launch, in the UK, their new LIMITED EDITION bottle. Resembling a cut glass decanter, our task was to ‘MAKE THE PRESENT EXCEPTIONAL’. We devised a 4 city ‘tour’, finding an array of unusual locations. Members of the public were invited, via a marketing campaign to spend an evening, making the present exceptional. Individuals were taken from the amassed crowd, away from their friends and their comfort zone and ‘pushed’ through a journey, a series of rooms, each one housing a very particular experience.... 5000 people experienced the events.

“It was creative, bold, daring, original, different, challenging, out of and beyond the ordinary, fun, sociable, enjoyable and edgy. It was a really bold undertaking - and it’s fantastic that so many people enjoyed it. Our greatest thanks for all your creativity, hard work and of course, commitment to the cause”
Mark Hamilton
Global Marketing Director
THE ABSOLUT COMPANY
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