Abu Dhabi Mass Fitness Campaign & Events
In 2018 our team was privileged to participate in this challenge: How can we change local citizens' habits to become a more active and a healthier society that results in a striving UAE economy?
After setting an achievable goal of turning non-movers into movers, we realised that our campaign's core pillar should be that people move. It’s a movement to instil a state of mind for the citizens to always be in motion and make fitness part of their culture because nothing great happens when we stand still. I move. You move. Abu Dhabi Moves.
