AC Milan, the football club founded in 1899 in Milan, has changed headquarters: from the historical Via Turati to a new building, in the Fiera area, where the old offices and the new activities for the enhancement of the Milan brand converge. This is how Casa Milan was born, a modern and functional headquarters capable of welcoming fans and hosting the Mondo Milan museum, the Milan Store and the Cucina Milanello restaurant.
The symbol that accompanies the name Casa Milan is simple and immediate: a sphere, consisting of vertical rossonere bands that unequivocally recall the team’s shirt. The idea was born from the desire to represent the new Milan ‘universe’, beyond the football field, to propose it under a single sign. A family of typefaces, Milan Type, has also been created to enhance even more every aspect of the identity: Casa Milan, Mondo Milan, Cucina Milanello and Milan Store are the first examples of application of the proprietary font.
