Acquia is a software company that provides CMS platforms for developers and web designers. Their goal is to help creatives and developers with an online platform to create great websites. The company wanted to establish an international brand that changes the web industry with creativity and innovation. Therefore, the visual identity should reflect creativity, professionalism, and trust. The solution was to create a brand id that is creative and smart with a corporate look that assigns all these characters. The abstract shape of the logo is based on the combination of the first two letters of the name, the A and the Q. The business cards, folder, and other designed collateral and marketing materials such as the brochure, flyer, CD cover also express professionalism, quality. The high-end design assigns international brand characteristics. https://logoby.com/acquia-brand-id-and-logo-for-a-creative-software-company/