Activewear Periodt - Period Proofing Activewear
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Period proofing activewear.
We are beginning to see multiple brands and training apps incorporate workouts centred around the menstrual cycle.
Nike have launched Cycle Sync in February 2021. Cycle sync is a workout collection * on the Nike training club app. These series of workouts are to empower women *training according to their cycle.
The Flo app is a period tracking app that allows you to log when your cycle begins as well as all of your symptoms for the user to better understand themselves and their cycle. New updates on the app include workout guides and based on different stages of your cycle.
One LDN is a London based fitness club that have launched an eight-week program named The Curve. The program is a bio hack for women to understand their hormones and how to enhance recovery and performance in their workouts.
In January 2021 Aavia a hormonal health start-up has launched a free app that offers daily personalised insights and education about menstrual cycles. A feature that is on the app includes how your physical health is affected by your hormones, such as energy levels and muscle tone. These insights allow the users tailor their workouts around their cycle.
As companies are beginning to use the menstrual cycle to train it brings me to my prediction. We will begin to see a rise of demand for activewear that have been period proofed. For example, Thinx (@shethinx) which is a leakproof underwear brand have launched their collection. These garments are created from the brand’s period absorbing technology which is equivalent to 2 to 5 tampons. Also, their leggings that have a heat pad in the waistband.
Let us know what you think in the comments.