Activision Blizzard x Mattesson's Fridge Raiders: Code Strike for Call of Duty WWII

Partnering client Activision Blizzard with Mattesson's Fridge Raiders to create Code Strike - a promotional partnership for Call of Duty WWII targeting gamers across on on-pack, twitter and youtube. The campaign, created with Saatchi & Saatchi, saw Fridge Raiding Gamers 'code break’ to unlock game XP via a co-created mobile game created in partnership Bletchley Park and The National Museum of computing. A fun game that inadvertently was teaching participants how to code. Mattessson's saw a sales increase of over 20% accredited to the promotion and Call of Duty WWII received £millions of advertising through the partnership prior and throughout the release.