Ad for La Raffineria Italian Bakery

If you decide to come to Italy around Christmas time, it is likely for you to encounter in every grocery shop and bakery the famous Panettone, a sweet bread made with raisins and candied fruits. La Raffineria asked me to produce a 15'' ad to promote their Panettone for a campaign on social media. Panettone, in the Italian culture, means family. And family is the core value I wanted to convey in this short video ad.