Adanola - Everybody loves a comeback.

Consultancy work for women’s athleisure brand Adanola. A fresh take on their existing web content, with a required focus on social content. This content was based on a January sale campaign to be used across all online content, for social, emails, and web. Vintage American apparel was the inspiration behind the yellow which provided the accent colour for the campaign, keeping it bold and vibrant. The tone of voice is more apparent with strong campaign copy, then supported by inspirational quotes, email copy, and social captions. Lifestyle content was introduced as was inspirational content, giving that overall aspirational and attainable balance.