Adapting an international brand for a UK audience

Swedish design company Bolon specialises in innovative and sustainable flooring and rugs for public spaces. At the helm, sisters Annica and Marie Eklund (the third generation in the family business) have pioneered its transformation from a traditional weaving mill to an international design brand. With a strong commitment to sustainability, Bolon designs and manufactures all products in its facility using only renewable energy. Although the Bolon brand has a notable presence in the design industry, we were brought in to raise its UK brand profile. We needed to finesse the brand messaging for a UK audience, generate awareness and reach new and established audiences. From PR and social media strategy to community management and event coordination, we worked with Bolon to enhance the profile of the UK brand and communicate their strong brand values and profile.