ADDING BRAND VALUE TO AN ENERGY SPARKLE. - Symbio Energy

Symbio Energy, a fast-growing UK supplier, with a vision for low-cost energy. The brand advocates a symbiotic relationship with its customers, where both parties are mutually beneficial. The branding took a revamp making the utility provider a mainstream and recognisable competitor. The firm invested into online and digital applications to improve user experience. With UX and UI galvanisation, placing customers at the centre of the process, the company was ready to digitally market and invite UK customers to save over £50m over 2 years. As a result of the marketing activity, Symbio’s customer base increased above 48,000 within 2 years delivering a net benefit of over £40m across the two years. 16M REACHES within first 6months 48K CUSTOMERS within 2 years OVER £40M net benefit across 2 years