Addison Lee Light up Christmas

Addison Lee and NPSCC partnered to support the 'light up christmas campaign 2017'. Addison Lee committed to donating £1 for every in-app car booking made by selected corporate partners, including Sotheby’s, Societe Generale and Ford, over the Christmas period* with a maximum donation of £75,000. To raise visibility of the NSPCC’s campaign, Addison Lee added NSPCC branding to 40 of its courier vans. Two vans will be undertaking a 500* mile round-trip from the NSPCC’s head office in London to deliver Christmas presents to children in Liverpool and Blackpool. In addition, Addison Lee supported the campaign through its app by changing all car icons to an NSPCC-branded Christmas sleigh and prompting customers to donate to the charity through an in-app message, adding to the overall donation total.