Adidas - Advertising Concept

  • John Hayler

ADVERTISING CONCEPT. Mock adverts for Adidas.

Top and middle: An isometric and typographical advertising idea for Adidas. Based on the Originals line of apparel and footwear, the top image uses the iconic blue colour synonymous with Adidas, whilst the bottom image uses the Bars logo.

Bottom: Using imagery from Unsplash, I used a selection of techniques in Adobe Photoshop to create a “motion“ effect. Using a path blur on the model to indicate movement, I created a circular pixel stretch from another image to create the blue and red rainbow effect in the background to add some colour and vibrancy to the design.