For adidas Consortium’s Your Story, the brand invited nine young creatives to share their Olympic memories and interpret them onto iconic adidas silhouettes. U-Dox was asked to present the collection in a cohesive way, whilst also telling each shoe’s unique story.
We proposed a photographic execution that made use of individual dioramas to illustrate the multilayered stories and inspirations behind each shoe and its designer.
We shot a previously released off-white version of the same model within the setting, before spraying the contents of the diorama white and replacing the original shoe with the ‘Your Story’ design. The process captured two images for each shoe, highlighting the transition from one collection to the other and telling a story in the process. We used these images to create videos and an accompanying book for distribution in partner stores.