Adidas COPA19 Launch

  • Natasha Hicken
  • sydney högdahl

In interactive display and in-store experience for London's football fanatics, launching the new COPA19.

Our small team was briefed with creating an immersive in-store experience that draws customers in and encourages them to try on the new COPA19. We developed ideas for interactive windows, sensory installations and an immersive activation zone where people were encouraged to get competitive and embody the COPA player.
To create an experience which felt at home within the larger COPA19 campaign whilst also feeling unique to London, we focussed on two experiences that are instantly recognisable to Londoners.

When shoppers lifted the display shoes, water showered down the backboards, filling the room with the sights and sounds of rain.
Upstairs, shoppers could try and beat the high scores of the Tango Squad and other local influencers, trying to score as many penalties into our custom tube carriage before that familiar beep signals the closing doors.

This immersive installation encouraged customers to try on the new shoe, giving it a better test run than just walking around the shop.