Adidas Design Call'22 - Winner

Winning T-Shirt design for Adidas Design Call’22, a design contest organised by Adidas Turkey & Studio Mercado. The theme for this contest was ‘Istanbul’, and the designs had to be custom created for this contest. Out of over 2500 applications, 5 winning designs were selected, and this design was one of them. Adidas produced the winning designs in 4 different colour ways, and these were sold exclusively in their renewed flagship store in Istanbul’s Istiklal street. Below you can see both my original submission in its original colour way, an in detail look at the design concept and the thought process behind it, as well as the final outcome and new 4 colour ways that were produced and sold in Istanbul’s Adidas flagship store.