adidas Formotion Launch, LDN Flagship Store

We created a space in adidas’s London Flagship space to launch Formotion, their latest collection of women’s athleisure inspired by the shape, movement and beauty of female bodies. The neon bright colour and rich texture of the collection has been translated into the installation. A selection of plinths and props display product in a palette of pink, yellow and orange. Corresponding fabric strings have been threaded through the space, accompanied by large scale campaign graphics.