This social campaign by The Marketing Store, invited thousands of followers to join “Adidas Cliques” in a run up to a live product launch. This was done by posting a series of call to action videos shot and edited by myself (Sam Walker), Graphics by Ivan Brouttet of TMS, plus stills from collaborating Photographer - Marc Hayden. Agency: The Marketing Store Europe Format: Social Content Role: Film Direction, Cinematography, Editing Art Director: Louise Organ Copywriter: Amy Taylor Creative Technology Director: Hils Jakison Culture Strategist: Megha Sthankiya