Adidas [LogoType]

Client: Adidas - I created some work for Adidas HQ [Herzogenaurach, Germany] that ultimately didn't see the light of day. As part of the creative brief, I took it upon myself to design something extra that wasn't asked of me. I decided to design a new version of the famous Adidas logotype, that for many people, is a design classic. The design thinking was to implement a contemporary feel to the logotype designs, but also retain the feel of the brands existing design. I feel I found a balance of creating something fresh, and modern, whilst also respecting the brands heritage.