adidas: Move for the Planet

adidas asked us to help raise awareness about their “Move for the Planet” initiative where they’ll donate €1 to charity Common Goal for every 10 minutes of movement logged into their running app.

TikTok

We created a bespoke Tiktok sound with the DJ Eliza Rose and teamed up with sporting influencers to create content around themselves moving for the planet to inspire their audiences to do the same. We also worked with athletes such as Pedri to shock audiences to stop scrolling and to get moving to tease the campaign.

Cambodia Film
Once the money was raised, we travelled to Cambodia with climate activist Sophia Li to see how adidas’ donation will be helping local charity ISF Cambodia change children’s lives for the better.

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