Adidas NEO Cloudfoam QT Racer by Alexis Lovely
1/1 Cloudfoam QT racer I designed in collaboration with Adidas NEO (2016), along with a matching capsule collection.
This marked the first-ever collection designed on Snapchat, and brought to life in full at Adidas HQ.
To commemorate this rare phenomenon and launch, I created an interactive archive (on the anniversary of its debut), featuring reference materials and visuals that update in tandem with the aurora sightings.
aurora anniversary archive:
https://foa.mmm.page
CMD inspired by cold climates, ice crystal halos, aqua aura quartz and snow maps.
Art direction, co-cmd, photography,
ideation, graphic design + R&D.
A part of the My Neo Label capsule |
global activation by Iris Worldwide.
Project Tags
Companies
Adidas Group
- Fashion and Textiles
