Adidas NMD Launch Film
A/SH Magazine X adidas Switzerland launched the NMD Gallery Zurich for the release of the new Adidas NMD trainer. The gallery featured commissioned projects by Swiss artists around the theme of ‘Urban Nomadism’. Including Jonas Hegi, who concepted and directed the above film ‘New Babylon’ featuring pieces from my AW14 graduate collection. (March 2016)
Click here to see the feature on A/SH magazine.
Performance/ Gianna Gi
Written and directed/ Jonas Hegi
Creative Direction & Visual Effects/ Builders Club (Jonas Hegi & Julien Simshauser)
Cinematography/ Tom Elliott
Styling/ Verity May Lane
Clothes/ Sophie Daniel & Yvonne at YVY
Cuffs/ Youth London
Make Up/ Vassilis Theotokis
Music by Kid Smpl/ "Input Vein"