Interactive retail design for the first co-branded adidas Originals x CNCPTS collaboration store in Boston. Designed a large panel LED fabric panel and interactive projection in key store spaces. Shot and edited social videos to play on adidas Originals and CNCPTS channels. adidas x CNCPTS 73 Newbury Street Boston, MA 02116 Creative Director, Interactive retail designer, Social shooter/editor | Ash O’Neil Production | BDRG + Acme DP | MJ Lat Agency | happylucky