The challenge:
To deliver a strategy and execution that showcases the new JD exclusive 2nd drop of the iconic adidas prophere sneaker. The brief was to create a slightly more approachable visual style whilst remaining firmly in the overall brand urban look.
The Approach:
The overall visual style was given a lift using much more natural light and bringing through warmer coloured lighting, giving the overall "glitch" styling an approachable yet urban feel.