Adidas re-introduces classic sneaker on ‘Thrift & Ride’

Generation Z is making the fashion rules these days, and brands are eager to get their stamp of approval. Adidas reintroduced its premium basketball sneaker, The Forum, which debuted in 1984, to Gen Zers with a hybrid physical-digital experience, “Thrift & Ride.” Created by digital agency Grow, the event gave fans the chance to follow their favorite influencers on an immersive thrift shopping tour throughout New York City.