This is another project that I accomplished while studying at the design course I did in Venice. The brief was to create a product website keeping the chosen brand’s image. I decided to create a website dedicated to Adidas’ sneakers!
A Sneaker way of life
The visuals and general look & feel I used for the website is based upon a sneaker-type-of-people lifestyle. Mixing some illustrations I did with a digital touch I gave to the site a skater-graffiti taste.
I revisited the concept a couple of years ago upgrading the idea to a full journey/experience across devices. The key pages are the ‘customise page’ where is possible to colour and personalise your pair of Adidas and the ‘music page’. The idea for this one is to have a set of playlist tailored for each sneaker type and created by rail skaters and adidas fans. The users can just listen to it or download it on their device.