Adidas // Ultraboost 19 Berlin Marathon Design Toolkit

The marathon in Berlin is the fastest in the world, where everyone comes to beat their PB. For adidas running we developed the visual communication identity and campaign that unified their communication in and around the 2019 Berlin BMW Marathon. We created a bold graphic system inspired by the speed and the elements of the marathon in Berlin. The core statement „Berlin does it faster“ was projected throughout all communication touch-points that ranged from OOH, retail, trade show, digital, print and brand activation.