ADIDAS X GUAP: CHAMPIONING THE REVOLUTIONARY - YUSHY

@adidaslondon x @guapmag Original Creator Network 2023 Exhibition at @omakagallery @bowarts !! CHAMPIONING THE REVOLUTIONARY by Mathushaa Sagthidas and Jai Toor. https://www.instagram.com/reel/C1FomY0tKG8/ Meet Yushy Pachnanda, the renowned photographer celebrated for his distinctive focus on encapsulating the essence of crowds. With a specialized expertise in immortalizing moments at protests, riots, festivals, uprisings, and music events, Yushy has skillfully carved a niche for himself in the realm of photography. His portfolio goes beyond mere documentation, as each image delves into the intricacies of emotions, sentiments, and the unique atmosphere that defines these impactful events. Yushy's work serves as a profound invitation, urging viewers to bear witness to the beauty and complexity woven into today’s youth culture. Noteworthy among his clientele are esteemed brands and institutions such as Red Bull, Huck, Levis, The Museum of Youth Culture, Vice, BoilerRoom, Fred Perry, Berghaus, and Scott NYC. Yushy Pachnanda's lens captures not just moments but he himself goes against the giant to tell some of UK’s most iconic stories and human experiences. CREDITS Production @mathuxphotos @jaistoor Creative Direction @mathuxphotos @jaistoor Photographers @mathuxphotos @jaistoor Videographer and editor @farihah_view Styling @mathuxphotos and talent Talent @_yushy Words @jaistoor #createdwithadidas #guapmag #guapxadidas #adidaslondon #creativenetwork2023 #photography #photoshoot #exhibition #showcase #photographer

Project Tags

Companies

Adidas Group
- Fashion and Textiles
GUAP Magazine
- Publishing
Bow Arts
- Arts and Culture
Bow Arts Trust
- Charity

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