adidas x PrimeKnit SS19

adidas x PrimeKnit SS 2019 campaign launch in digital channels. Local shooting for PrimeKnit collection with influencers Siuzanna Varnina, Nadezhda Karpova, Alexandra Trusova, Kamilla Ogun, Zhemal Kurbanova, Olga Timoshenko. Brand communication through pr & social media channels: instagram, vk women. Assets publishing. Shooting received one of the highest ER > 15% both in owned channels and assets'. *The work on this project was as in-house digital publishing manager of adidas (c).

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Project Tags

#adidas
#adidaswomen
#primeknit
#sportsmarketing
#sportswear

Skills

Communication Strategy
Influencer Marketing
Digital Marketing
Social Media Management
Co-producing