Adidas x Zandra Rhodes

In order to preserve and promote the archive of Zandra Rhodes’ over 50 years of work, The Zandra Rhodes Foundation has set the brief to the Fashion Media and Promotion 3rd Year students to propose a project that will help raise awareness of Zandra amongst Generation Z members. The project required a huge amount of research and market analysis, which resulted in creating the visual, creative outcome. The Adidas x Zandra Rhodes collaboration that I proposed seems to be a perfect way to bring Zandra’s designs to younger customers. According to the project outcomes Zandra’s prints would be brought to Adidas trainers and would constitute almost collectable items. The educational aspect of the project would be a series of short films introducing each of the prints and giving some fun facts straight from Zandra herself. As part of the outcome I have created an example video outlining the story of the Star Wars print. Have a look at the presentation below.