Something old, something new, something better: According to their 2015 business plan, the adidas Brand Department was set on “creating the new“. Searching for ideas that go beyond what’s known and familiar, they came across unused shoe boxes from their outlet store in Herzogenaurach. After the first promising experiments with making hang tags, we found innovative ways of using the material and in collaboration with paper and printing experts, we created a communications tool that is not only truly sustainable, but also fun and visually appealing.
Four collectible sports motives communicate the brand belief. Photo collages authentically present the world of the adidas Fund on featured pages in the centre of the book. Blue and yellow inlays tell the story of its origins, making this book a perfect communications tool to represent the spirit of adidas. 180 pages of FSC-certified paper with a dotted grid provide plenty of space for the employees’ creative thoughts and ideas.