adiFund idea book No.2

  • Elisabeth Weber
  • sebastian autenrieth
Matthias, owner of the paper manufacture Papieroffizin, completes the product cycle with two new cover materials for the adiFund idea book created from printed papers previously used for wrapping shoes.
After shredding, the silk paper is turned into a one-of-a-kind cardboard with an elegant marble look. To celebrate its unique aesthetics, we‘ve added the brand belief, foil embossed tone-in-tone. And what‘s between the cardboard covers? Lots of room for creative ideas on FSC certified pages with dotted lines.
Publisher ADIDAS FUND | ADIDAS AG Special thanks to Hans Jürgen Rienert and André Hilario, adidas Brand Design
Production cover material OFFIZIN SCHWETHELM
Prepress and coordination of production NUREG GMBH
Product photography SEBASTIAN AUTENRIETH

Project Tags


  • Adidas Group logo

    Adidas Group

    • Fashion and Textiles