Adish SS19 "Area A" Campaign

  • Ryan O'Toole Collett
  • Sonya Carassik Ratty
  • Melissa Collett

Introducing Adish to Dover Street Market with this project and securing their first collection in the store. Area A is a multimedia project inspired by and presenting ADISH’s SS19 collection. Exploring the inspiration of this collection: freedom of movement in Palestine. We developed a multilayered look at the brand, its SS19 collection and the wider geographical and political context. We see and hear the dynamic, engaging personalities of the West Bank that exist in tension with imposed physical constraint. As well as celebrating aspirational and creative young Palestinians, AREA A explores ADISH's cross-border production.

'Apart at the Seams' is an Essay by Sonya Carassik Ratty exploring the Adish production journey.