AdLive - Dynamic DOOH for Capital's Jingle Bell Ball 2021

  • Tom Maverley
  • Vinny Hayes

Maverick created an easy-to-use CMS interface for Capital’s marketing team. Enabling them to review and select their favourite event moments from the event’s media hub. Once they found something they liked, they could preview it in pre-built billboard templates, and if they liked what they saw, they could publish it in real-time to over 1,000 digital billboards across the UK - with one click, the content was live within seconds.