This campaign won a D&AD New Blood Pencil in 2019. Inspired by the living roof at Adnams’ Southwold Distribution Centre, we decided to put living roofs on everything. From our delivery trucks to our beer mats, our bottles to our billboards; when we say everything, we mean everything. Sustainability means giving back. We’re inviting people to leave the planet a little greener than we found it by joining us for a "Drink In Nature".