Adobe Creative Jam - General Assembly - CCNYC / August 2020

Project description: A 70 hour-long design challenge in which my team and ​I researched, ideated and ​prototyped​ an app designed to empower creative migrant women, helping them find career support and advice in a new country of residence. The users of our app are underrepresented creative migrants who identify as female. The aim of the app is to solve the feeling of isolation experienced in a new country, and to tackle self-esteem issues related to alienation. Through the app, users can access mentorship programs with mentors who are bilingual and/or have been through similar situations (e.g. moving to another country), training lessons, reviews and advice for overcoming language barriers. By providing initial tips and guidance, our app will help users feel more confident in their new surroundings. It will facilitate networking, and encourage them to keep up-to-date with new trends and training opportunities. Our users' intended audiences are brands, creative organisations, cultural institutions and affinity groups. Our app provides a place of safety for women from diverse cultural backgrounds and countries, enabling them to thrive and feel empowered to work within a new market, for example, the UK.