In 2017 Adrenalinas campaign we had a goal to invite creative agencies to the day part of the festival, where nobody from the creatives went. Each year everyone would look forward to the evening, the awards ceremony and the drinking part of the festival rather then the conferences and normal conversations.
We decided to just go straight with the obvious and make fun of ourselves really, that we rather go drinking then educating ourselves. By being radical, we hoped to bring the attention to the festivals day part. An outdoor and digital campaign.
I was an Art Director of the project. Responsible for the idea, concept, visual part.
Headline: At day we look beautiful. In the evening - we think we look beautiful.
Body copy: Better we meet at day.
Headline: At day we are colleagues, in the evening - enemies.
Body copy: Better we meet at day.
Headline: At day we curse at the speekers. In the evening - at each other.
Body copy: Better we meet at day.