Advertising Women

Researching how women are portrayed in the media over the past 100 years I have produced a collection of linear and non-representational designs for my final major project visually displaying my concept relating to the changes to advertisements. From the 1950's housewife models to the more recent adverts conveying feminist ideologies, I question whether brands use these feminist ideas in their branding to legitimately show their support or whether they're used a method of encouraging consumerism. Using imagery and colours that stereo-typically represents women within the media: flowers, lipstick, lingerie, my final designs display the concept behind each piece along with the use of typography that is often used in sale advertising.