To shatter preconceptions about growing older and and position Age UK as an ally in the quest to live well into old age.
With a meticulously executed TV ad and supporting social activity (#lovelaterlife), we succeeded in progressing the brand message from the established “improving later life”.
HERALDED AS BEST IN CLASS CREATIVE BY CREATIVE REVIEW (FRONT COVER AND AD OF THE WEEK)
CAMPAIGN (PICK OF THE WEEK) AND AD WEEK (AD OF THE DAY)
We commissioned beat poet Roger McGough to write an original poem, ‘Time Flies’, which provided the soundtrack for a stylized study of ageing from infant to elderly. The poem was narrated by Christopher Lee.