Affjet Brand Design

  • Michael Rea

An affiliate marketing company, Affjet required a rebrand that would have them stand out in an industry where all their competitors had the same, homogenous message and look. Working for SMSW Media, I was able to boil their value proposition down to their clients’ core needs (to see more, know more, and earn more), and represent this in a funnel-shaped brandmark, bolstered by a graphic concept of billions of pieces of data coalescing into perfect focus. A full range of collateral was designed, from banners to a responsive website, now live at www.affjet.com