Africa Social Venture Branding

  • Pauline Pourcelot
— 2017
Africa Social Venture and its satellites for strategy, media, representation, digital and research gravitate around one single mission: guiding institutions and communicating on sustainable development.
The identity of Africa Social Venture is dynamic and flexible; it relies on 8 logo variations that allow the agency to adapt its communication as it does evey day for its clients. Each one of these variations is made of 4 components. Changing colors depending on documents, emphasizing on body texts through underligns and highlights, lengthening the line between the main disc and the logotype are part of an identity that needs to be played with.