Afro b x Rich the kid x rimzee

Excited to share a recent project I had the privilege to lead as Executive Producer and Director! � We teamed up with British sensation Afro B, UK rap artist Rimzee, and American rap star Rich the Kid to create a music video that blends modern style with the nostalgic vibes of the hippie era. Our goal was to craft a visually captivating experience by paying meticulous attention to textures, backgrounds, and fashion from that iconic period. Our talented stylist and hair/makeup team played a crucial role in bringing this vision to life, ensuring every detail aligned with our creative direction. The video unfolds with a non-linear narrative, showcasing a romantic storyline between the artists and their significant others in everyday settings like a living room and a dinner date scene. What made this project even more exciting was its dual-continent shoot—filming Afro B and Rimzee in London while capturing Rich the Kid's scenes in Atlanta. Post-production was a blast as well, with our Director of Photography (DOP) and colorist adding a striking color grade that truly elevated the final product. Hats off to the incredible crew who executed flawlessly—I couldn't be happier with the outcome! Looking forward to more opportunities to deliver exceptional quality content. � #ExecutiveProducer #Director #MusicVideo #CreativeProject #AfroB #Rimzee #RichTheKid #HippieEra #Visuals #Production #FilmDirector #London #Atlanta #BehindTheScenes #PostProduction #ContentCreation